Animating an ad
for a satellite watch
Story
Brief — A short ad campaign that showcase the design of the watch and communicates the concept of being geolocalized everywhere in the world.
Subject — The watch is used in extreme sport like ski, surf or trailing. In case of emergency, users can press a combination on the red button to emit a signal to the satellite.
Art — The idea was to have a concise story thread : the fall of a watch on the soil, followed by a rescue signal. To communicate the idea of everywhere in the world, the fall has sequenced into the different usecase environements — from the frozen montains to the flat and sandy deserts. In order to showcase the design, the watch has constantly a central positioning.
Subject — The watch is used in extreme sport like ski, surf or trailing. In case of emergency, users can press a combination on the red button to emit a signal to the satellite.
Art — The idea was to have a concise story thread : the fall of a watch on the soil, followed by a rescue signal. To communicate the idea of everywhere in the world, the fall has sequenced into the different usecase environements — from the frozen montains to the flat and sandy deserts. In order to showcase the design, the watch has constantly a central positioning.
Credits
Futurewave :
Product design
Florentin de Moffarts :
Sound design
Art direction
CGI
Product design
Florentin de Moffarts :
Sound design
Art direction
CGI